At General Optical in Burton, Flint and Fenton Michigan, you're not just our patient, you're our guest!
General Optical
 
 
 
 
At General Optical we enjoy helping you create your own personal image!

If you want a spectacular new look or the latest innovations in Contact Lens technology, we will be there for your personalized fitting.

Your eyeglasses should be tailored not only to your optical needs, but to fit your personality as well, so flaunt yourself and bring out the real you!



Did you know many diseases can be discovered through a carefully planned eye exam?

Our diagnostic equipment allows our comprehensive eye exams to detect even the smallest changes in your vision and eye health, which helps us ascertain your risk factors for debilitating eye diseases and whole body diseases. And with early detection, many can be manageable.
 

  

We selected our collection of high-quality frames to reflect the latest in eyewear style, fashion, and functionality. Whatever your age or eyewear needs, we have something for you!

 


 

 

Today a worldwide mega-brand and the footwear industry's leading manufacturer, Nine West was founded in 1977 by Fisher Camuto, a wholesale  producer of high-quality and moderately-priced Brazilian footwear. A focus on style, choice, quality, and value propelled the company towards an  incredibly successful future. Today owned by Jones Apparel Group, the company boasts 1,000 retail stores globally.

The Nine West brand has outstanding consumer awareness-over 54 percent of consumers recognize the brand and more than 41 percent own a pair of the company's shoes. While footwear is certainly their forte, Nine West has expanded into other categories to ensure their customer is "Dressed to the Nines". Today the company also offers handbags, jewelry, accessories, apparel, and luggage.

Our Nine West consumer is a fashion savvy, image conscious 18 to 54 year old who is a multi-dimensional goal-oriented woman. She has a sense of  style that is easily expressed by the new trends in fashion. Because she has an ageless style, the Nine West woman is a price sensitive smart shopper looking to obtain value in her purchases.

With the recent addition of Nine West Girl, an eyewear collection fashionably designed for the 8 to 14 year old, the introduction to the Nine West world begins early. That's why the Nine West Eyewear collection is right for her.

Because we offer eyewear for a multidimensional person, the Nine West Eyewear collection is positioned to present today's styles with a sharp, edgy contemporary attitude tied into a clean design element. All at an attractive price point.

The Nine West design philosophy of "fashion first" applies to all product categories including eyewear. The Eyewear offers newness, fashion and sets the standard for innovation, value and quality.

The collection features an assortment of metals and plastics in an array of fashion colors. The range showcases thin, colorful zyl double laminate frames in shapes that are suited for many faces.

Also featured are the all-trendy rimless frames - fashionable yet wearable and complements most faces. Other elements of the Nine West assortment are sleek thin metal frames with technologically innovative bowed temples for better facial feature enhancement.

 
 
Burton Office 1235 S. Center Rd. #16 Burton, MI 48509 Phone: (810) 744-1950 Fax: (810) 744-1515
Fenton Office 3140 Silver Lake Rd Fenton, MI 48430 Phone: (810) 593-1000 Fax: (810) 593-1113
Flint Office 523 M.L. King Ave. Flint, MI 48502 Phone: (810) 238-0925 Fax: (810) 238-2174

General Optical proudly serves Flint, MI and the surrounding areas of Burton, Fenton, Grand Blanc, Swartz Creek, Davison, Atlas, Goodrich, Holly, Linden, Genesee, Mt. Morris and Flushing.

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